Recruitment Photography for the FDNY 10.5-Million-Dollar Diversity Hiring Campaign

Photos by Dan Wagner

Dan Wagner shooting at the FDNY Randall's Island Training Center - All Photos © Dan Wagner 2023

As a photographer specializing in recruitment photography, it was an honor and privilege to shoot for the FDNY’s 10.5-million-dollar diversity hiring campaign. The images were featured on New York City billboards, subway posters, and on banners at all 217 firehouses located throughout NYC. Amazingly, my crew and I managed to create all the photos in a single day at the fire departments training facility on Randall’s Island.

Working with the FDNY recruits and senior firefighters was an inspiration. During the shoot the FDNY even tried to recruit one of photo assistants. I’m happy to report that this successful recruitment campaign was extensively promoted by the media and led to many new hires.

“Dan is a talented, enthusiastic and an extremely creative photographer. I have had the opportunity to work with Dan on several client photoshoots, and he’s always able to provide creative insight and vision to ensure a great result in the end. He is collaborative and professional and I hope to have the opportunity to work with him again soon.”

—Karen Papa DeGennaro, VP Creative Director

Click on the FDNY photos for a larger view!

Dan Wagner shooting at the FDNY Randall's Island Training Center for the FDNY 10.5-milion-dollar diversity hiring campaign.
Black and white photograph of a Latino FDNY firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY woman firefighter for a recruitment diversity hiring campaign shot by Dan Wagner, photographer.
FDNY firefighters battling a fire for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY recruitment diversity hiring billboard in New York City shot by Dan Wagner, photographer.
Black and white photograph of an FDNY firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY firefighters climbing a fire escape on Randall's Island for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY_SubwayPoster_1.jpg
FDNY recruitment diversity hiring billboard in New York City shot by Dan Wagner, photographer.
Black and white photograph of an Asian FDNY firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY firefighters battling a fire for a recruitment hiring campaign shot by Dan Wagner, photographer.
Black and white photograph of a Latino FDNY firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY Latino woman firefighter for a recruitment diversity hiring campaign shot by Dan Wagner, photographer.
FDNY firefighters for a recruitment diversity hiring campaign shot by Dan Wagner, photographer.
FDNY recruitment diversity hiring billboard in New York City shot by Dan Wagner, photographer.
Black and white photograph of an African-American FDNY firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY woman firefighter for a recruitment diversity hiring campaign shot by Dan Wagner, photographer.
FDNY firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
Black and white photograph of a FDNY firefighters battling a fire for a recruitment hiring campaign shot by Dan Wagner, photographer.
Dan Wagner and crew shooting at the FDNY Randall's Island Training Center for the FDNY 10.5-milion-dollar diversity hiring campaign.
Black and white photograph of an FDNY female firefighter for a recruitment hiring campaign shot by Dan Wagner, photographer.
Black and white photograph of an FDNY firefighter repelling from a building for a recruitment hiring campaign shot by Dan Wagner, photographer.
FDNY recruitment diversity hiring billboard in New York City shot by Dan Wagner, photographer.
FDNY_Web_2016_16_1140.jpg
Black and white photograph of Dan Wagner with firefighters, an art director, and an advertising executive for a recruitment hiring campaign.

“Dan treats every assignment as though it was the most important thing in his life. From estimating, location scouting, managing crew, and delivering beautiful photos — I can always count on Dan to exceed expectations. Watching him work on high-profile campaigns inspires confidence.”

—David Matava, Senior Art Director